But the latest entry may have trouble recouping its low domestic opening abroad due to the shaky status of foreign box offices. The franchise pitches itself as a family-friendly series, but the real-world issues surrounding it are often at odds with its messages and themes.īox-office woes: The first two “Fantastic Beasts” films gained nearly 75% of their revenues from foreign sales, according to Variety. All these controversies have created a branding crisis for the Wizarding World not unlike the one Disney is facing in Florida over the “Don’t Say Gay” bill.Rowling’s anti-trans stances have affected the marketing of some Wizarding World projects: The upcoming video game Hogwarts Legacy carefully distanced itself from Rowling after discussion of boycotts swirled on social media. Rowling has been criticized for her outspokenness against transgender rights Johnny Depp’s major role in “Fantastic Beasts” was recast after his ex-wife, Amber Heard, accused him of sexual assault and co-star Ezra Miller was recently arrested for allegedly harassing a couple in Hawaii. “Fantastic Beasts” and the rest of the Wizarding World have had trouble escaping controversy.
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